The creative vision New Studio offers its clients is based on 25 years of education, experience and passion. Each product development initiative starts with a strategic focus on the client’s brand objectives, market position, competitive landscape and product line compatibility. Pesso’s background, both academic and professional, has prepared him for the often formidable tollgates erected by manufacturing, focus groups, cost margins, and product life management. The mark of a truly exceptional designer is one with a clear and constant vision that not only creates original, desirable content but who can navigate and transcend the rigors of mass production. As Pesso sees it, “Good design is immediately recognizable and pertinent to the end user…it communicates on a subliminal level.”
Pesso’s work has garnered recognition and praise from all corners of the design world. He holds licenses for more than 300+ furniture designs, and has been awarded 18 design patents. He has been the subject of numerous feature articles in various trade magazines including Interior Design and Contract Magazine. His designs have received industry awards, including IIDA, Design Journal ADEX, Best of NeoCon and the coveted Chicago Athenaeum: Museum of Architecture and Design’s Good Design Award for the “Adagiato” Chair for Kimball Office.
Pesso has a degree in industrial design from Rochester Institute of Technology. Initially influenced by the work of Wendell Castle (known as the “originator of art furniture”), Pesso kicked-off his professional career with a college internship in the engineering department of a local contract furniture manufacturer, Hardwood House. As a designer at Vinick Associates, he focused on interior design, retail storefront design, architectural millwork and signage. He later served as a partner at Advent Studio, where he was able to concentrate on design and development for the contract furniture industry.