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DARRAN opens permanent showroom at Merchandise Mart, NeoCon 50
April 6, 2018
DARRAN Furniture has announced the opening of a new showroom in Chicago’s Merchandise Mart, home of the annual NeoCon event. The premier showroom, located on the 10th floor, features 4,200 square feet of product tailored to the commercial design industry. “What an exciting time to become a permanent part of our industry’s most prominent tradeshow with the celebration of NeoCon’s 50th Anniversary,” says Jennifer Hollingsworth Cashion, President of DARRAN. NeoCon 50 is an opportunity to convey the company’s brand message ‘true to craft,’ which embodies DARRAN products, quality and employees. DARRAN will unveil the new space, Showroom 10-167, at NeoCon on Monday, June 11. Guests can anticipate an inspiring space made up of a design library and innovative products that address the needs of today’s commercial environments. “Our vision for the space is to integrate our products into environments where guests can embrace design that evolves with tomorrow’s workplace strategy,” says Casey McDaniel, Director of Marketing and Design for DARRAN. In addition to the permanent showroom in Chicago, DARRAN has 10 showrooms throughout North America, and anticipates further presence in 2018. For more information about NeoCon debuts, contact Casey McDaniel or visit darran.com.