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DARRAN Launches Redesigned Website
January 10, 2011

DARRAN Furniture Industries, Inc. announces the launch of their redesigned website. The North Carolina furniture manufacturer set out over a year ago to create a website mirroring its reputation within the industry for creative design, quality products and service. DARRAN's marketing department, with the assistance of Bluezoom { Advertising, Design, Chemistry }, researched and designed a website rich in information and organized to create an online experience unmatched in the industry.

"Today's designer, dealer, or end user is required to maximize their productivity levels and we are assisting by offering all the information a customer needs, organized to create the most efficient specifying experience possible", says Jennifer Hollingsworth, President of DARRAN.

Immediately after arriving at the homepage, customers will embark on a visual experience with modern inspiration. large-format images, clear brand direction, shortcuts and a search feature tell the story of the company with efficient and direct access to essential information. DARRAN took the opportunity of a new site to expand the tools offered to its customers. These features include literature and sample ordering, advantage sheets, AutoCad symbols, "Email this page" feature, and link to Facebook.

DARRAN's website launch makes a statement about the changes within the company over the past few years. Founded in 1977 by Randy Hollingsworth, DARRAN has now entered its second generation of ownership and operation with the promotion of Jennifer Hollingsworth to President in early 2009, and Jeff Hollingsworth as Vice President of Sales. In addition, the company is now a woman-owned business.

"The new website resonates the exciting changes taking place at DARRAN as we embrace our heritage and tradition of quality, while enhancing service levels, and modernizing the overall customer experience", Hollingsworth concluded.