IDA is a unique, agile design studio in Zeeland, Michigan, that prides itself on designing thoughtful, accessible, and beautiful products since 2003. The IDA team curates a highly collaborative process, valuing rich relationships alongside excellent design, believing the two are intertwined and integral to success. 

IDA champions this collaborative approach throughout the entire design process, from observational research to reporting, product development, and launch. This small but mighty team has received numerous awards, including 20 Best of NeoCon awards, four Good Design awards, a Red Dot award, and numerous HiP and Metropolis Likes. 

With a passion for forward-thinking, innovative design, IDA publishes Lumen, a monthly blog synthesizing trends in design, the workplace, materials, sustainability, technology, and more. Lumen provides an outlet to share creativity and inspiration with the design community while furthering IDA's own journey to stay curious, relevant, and engaged.